What can actually be removed.
Not everything online can be deleted — and we'll never tell a client it can. Here's a plain breakdown of what's legitimately removable, what gets suppressed instead, and how each path actually works, for businesses and for individuals.
For businesses
reviews · search results · public records- Fake or policy-violating reviewsNot a real customer, posted by a competitor, incentivized/paid, or breaking the platform's own content rules (hate speech, profanity, off-topic). Flagged directly, citing the specific policy it violates.
- False or defamatory statementsA factually untrue claim — a fabricated incident, a false accusation, a false statement about licensing or certification. Pursued through a formal removal request or a legal letter.
- Outdated or inaccurate business recordsOld complaints resolved long ago, incorrect business details still indexed, directory listings carrying wrong or stale information.
- A genuine negative reviewA real customer's honest opinion — "the wait was too long," "I didn't like the price." No platform deletes a real opinion, and no legitimate firm should promise that. We respond to it professionally and build enough accurate, recent, positive content that it stops being what people see first.
For individuals
records · doxxing · impersonation- Outdated arrest records & mugshotsMany booking-record and mugshot sites are legally required to remove these on request — especially when charges were dropped, expunged, or the case was resolved long ago.
- Doxxed personal informationHome address, phone number, or family details posted publicly without consent. Reported to the platform and, depending on the state, may qualify for removal under privacy law.
- Fake or manipulated screenshotsFabricated quotes, doctored DMs, or messages attributed to someone that they never actually sent. Reported as impersonation or fabricated content.
- False or defamatory statementsSame standard as the business side — a claim that's factually untrue, pursued through a formal request or letter.
- Something real, just old or out of contextAn old clip, a past mistake that's already been addressed. Platforms won't delete true content just because it's unflattering now. We bury it under new, accurate, positive content — and where it actually helps, a short public context post.
What this actually looks like for an individual.
How we actually decide which bucket something's in
Find what's actually there
We review what's showing up publicly and sort each item into removable, false/defamatory, or genuine-but-unflattering.
Take the real path
Platform policy report, formal removal request, or legal letter — whichever actually applies to that specific item.
Bury what can't be deleted
For anything that doesn't qualify for removal, we build and strengthen content so it's no longer the first thing people find.
No magic button.
If removal isn't legitimately available for something, we say so directly instead of promising it anyway — and shift straight to making sure it's not the first thing a customer or anyone else finds.
Not sure which bucket your situation falls into?
The free audit tells you exactly that — no cost, no obligation.
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